Comments on: Morningstar Farms: Mega-Corporate Food http://subtlevegetarian.com/2007/12/18/morningstar-farms-mega-corporate-food/ Don't judge me for what I don't eat Wed, 27 May 2009 00:47:02 +0000 hourly 1 http://wordpress.org/?v=abc By: bekabug http://subtlevegetarian.com/2007/12/18/morningstar-farms-mega-corporate-food/comment-page-1/#comment-4 bekabug Sun, 06 Jan 2008 18:38:38 +0000 http://subtlevegetarian.com/2007/12/18/morningstar-farms-mega-corporate-food/#comment-4 The reality is most people either lack the confidence, the means, or time to properly feed themselves and these food suppliers know it. So they make cheap food full of crap and preservatives so it can sit on a shelf or in a freezer for the rest of eternity. At the same time ethical suppliers who do not do evil things like pump your food full of sodium nitrate and other nasties have a hard time competing cost-wise and usually end up selling their brand to a large corporation instead of going bankrupt. Sometimes it is ok because the corpo that takes over promises to stay committed to the same level of integrity and quality as the original company (think Tom's of Maine and Colgate). Happily it has been shown that we can fight back by voting with our dollars and supporting campaigns that are lobbying to create change. The most recent, and probably largest victory, has been COK's Morningstar Farm egg campaign. The reality is most people either lack the confidence, the means, or time to properly feed themselves and these food suppliers know it. So they make cheap food full of crap and preservatives so it can sit on a shelf or in a freezer for the rest of eternity.

At the same time ethical suppliers who do not do evil things like pump your food full of sodium nitrate and other nasties have a hard time competing cost-wise and usually end up selling their brand to a large corporation instead of going bankrupt.

Sometimes it is ok because the corpo that takes over promises to stay committed to the same level of integrity and quality as the original company (think Tom’s of Maine and Colgate).

Happily it has been shown that we can fight back by voting with our dollars and supporting campaigns that are lobbying to create change. The most recent, and probably largest victory, has been COK’s Morningstar Farm egg campaign.

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